My name is Kai and I am the founder and main point of contact here at HD GP LLC. Along my career, I have worked every touch point along the customer journey: building brands for local businesses, monetizing some of the biggest websites on the internet, creating strategy for small and medium enterprises.
After spending decades in the trenches of the marketing world, I wanted to work with business owners in an industry that’s close to home: detailers. I tap into your strengths and complement your weaknesses with our team’s skill set – marketing, sales and business growth – until everybody wins: you, us, and your customers. Hello Detailer is built on the following principles:
Do What You Do Best
Chasing leads, answering the same question over and over, administrative busywork: these are probably not the reasons you started your detailing business. But chances are, you still have to do them every day – and not in a “passionate” way. What would happen to your business if you could do what you LOVE, and have someone else take care of the rest–with the same care you applied that ceramic coating? That was the question that started Hello Detailer, and has kept us innovating since then. Because if everyone focuses on what they do best, your business WILL grow.
Leads ≠ Leads
There’s people boredly scrolling through their Facebook feed during lunch. There’s other people researching for weeks, narrowing down a list of shops, and deliberately deciding you’re the most professional detailer to apply that 5-year coating to their new Model S. Who do you think will make a better lead…a better CUSTOMER? We know it’s the latter–so we’ve developed our unique system of identifying these prospects and introducing them to your shop.
Value > Discounts
It’s easy to sell through discounts, but it’s just as easy to go broke through them. How many “$300 discounts” can your shop survive if what’s left doesn’t cover the cost for consumables and labor? Usually it’s not too many–which is why we help your prospects understand what makes you the BEST choice, not the cheapest.
We Only Work With You If We Know We Can Help You
No matter how dedicated you are, as a small team, your resources are precious. And we take great care to employ ours with the greatest impact. We know EXACTLY which type of detailer we can deliver the most value to–and politely decline to work with anyone else. If you’re not a shop-based detailer with at least one employee in an urban, suburban or at least semi-rural area, with at least 50 5-star reviews…we’re probably not for you. But if you are…the sky’s your limit.
Efficiency > Customer Service
Deploying our resources wisely also means we spend our time on building the leanest, meanest lead-generation machine for detailers. Innovating and improving on a daily basis. Creating processes that are easy, intuitive and self-serve. We do not spend that time on the phone. Which is why we don’t “hop on the phone”, but provide world-class email (only) support.